Production Process

Having been involved in the creative process from ideation to execution, I have gained a deep understanding of the digital components required for various campaigns and branding initiatives.

To improve team efficiency and accuracy, I established a streamlined process that brings structure to the chaos of creative production. This ensures that all critical elements are addressed, preventing oversights such as missing a crucial photo during a photoshoot.

Here’s a peek of what goes on in my head before, after and during this process!

Photoshoots

The Before.

I have tested various planning methods to ensure that all essential elements of a photoshoot are organized and accounted for. By utilizing Notion and Google Slides, I have established an efficient process that clarifies the requirements and coordinates the support from different departments.

With my experience in the restaurant industry, I effectively communicate with store operations to ensure readiness for the shoot.

  • Notion

    Photoshoots were planned using Notion based off of the social calendar.

  • Google Slides

    Menu items, specific shots with necessary props and general timeline of the photoshoot is planned out.

  • Moodboard

    Moodboarding is an essential step in our workflow, as it ensures that all elements of the brand and campaign are aligned. I carefully plans each detail, from lighting to backdrops, to bring our vision to life.

  • Menu Items

    The menu items are thoughtfully listed and organized to ensure efficient preparation and stocking by the operations team.

The During.

On the day of the shoot, I prepare and review the pre-shoot list. Throughout the day, I direct the shoot by coordinating with the relevant departments to ensure that all necessary items are captured. Following the shot list, I allow for creative flexibility while ensuring that all menu items are accounted for.

  • Shot List

    Items are shot with spread photos, how the food ages and backdrops in mind to keep food waste as low as possible. Lots of messy scribbling involved.

  • Shoot Day

    Props are set up, groovy playlist is played and caffeine is consumed.

  • Prop and Food Stylist

    Learning to style food and props is a skill I’ve picked up through the photoshoots I’ve directed.

  • Hand Model

    Shamelessly admitting I have painted my nails according to campaigns - anything for the vision!

The After.

After the shoot, I oversee the post-processing phase and serve as the liaison between the Creative Team and Operations. As the point of contact, I upload the photos to the online menu and publish them on social media and the website.

  • Post Processing

    Using Lightroom Classic and Photoshop, editing photos from pretty to prettier.

  • Review and Reflect

    Reflecting on the shoot and taking future notes on how the food aged through time to plan more accurately and efficiently.

  • Menu

    Updating the online menu with new photos according to POS system’s dimensions.

  • Website

    Captured content is uploaded onto the website.

  • Social Media

    Captured content is posted onto social media.

Next

Social Media